Internet Marketing: Strategic SEO and SEM

Covers the basics of Internet Marketing through applications of search engine optimization, search engine marketing, and online advertising. Focuses on analytics for assessing marketing performance and measuring return on investment. Students employ various internet marketing tactics, and are able to assess which ones a business or organization needs to achieve their marketing and/or business objectives. Students learn to increase website traffic, generate leads, and/or acquire new customers for almost any type of business.