Consumer Psychology
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Overview
Subject area
PSY
Catalog Number
25900
Course Title
Consumer Psychology
Department(s)
Description
Consumer Psychology applies psychological principles to study the thoughts and behaviors of consumers in an attempt to persuade and influence consumers, and ultimately gain their loyalty. Students will learn to apply psychological theories and key empirical research findings in the domain of consumer psychology to real-life business case studies.
Academic Career
Undergraduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
027695