Principles of Marketing
Download as PDF
Overview
Subject area
ECO
Catalog Number
21250
Course Title
Principles of Marketing
Department(s)
Description
Distribution and sale of goods and services from production to final consumption.Includes changing behavior of consumers and relationship toproducers’ selling behavior; and the economics of merchandising, includingproduct life cycle, location theory, and optimal sales effort.
Academic Career
Undergraduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
023954