Creative Concepts
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Overview
Subject area
MCA
Catalog Number
30110
Course Title
Creative Concepts
Department(s)
Description
An advanced studio course for creative development of advertising concepts. Based on strategic thinking, students will have the opportunity to create a number of campaign concepts for print executions with an eye towards further development and inclusion in a spec book - or pre-professional portfolio. This is an undergraduate section of a graduate level course.
Academic Career
Undergraduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3