Media Planning
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Overview
Subject area
MCA
Catalog Number
36800
Course Title
Media Planning
Department(s)
Description
This course provides a detailed introduction to media planning and buying. Students examine media placements from a theoretical perspective and through applied connections to social sciences, such as sociology, anthropology and economics. Students learn how to research, analyze and determine appropriate media outlets for designated target audiences, and how to create a media plan from start to finish for final presentation.
Academic Career
Undergraduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
018609