Advertising Planning
Download as PDF
Overview
Subject area
MCA
Catalog Number
37600
Course Title
Advertising Planning
Department(s)
Description
Application of advertising management principles to specific problems andcase studies. Focus is on developing advertising strategies, budgets andmedia plans. Attention will be given to national and international marketingenvironments.
Academic Career
Undergraduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
018624