Advertising Management
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Overview
Subject area
MCA
Catalog Number
37500
Course Title
Advertising Management
Department(s)
Description
An introduction to the basic management principles of the advertising business. Readings and discussions on the economic, social and legal aspects of the industry with an emphasis on advertising's role in a marketing plan, consumer behavior, market segmentation, and position strategy.
Academic Career
Undergraduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
018615