Advertising Copywriting

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Overview

Subject area

MCA

Catalog Number

36300

Course Title

Advertising Copywriting

Description

In this course, students learn how to generate ideas that help solve marketing problems and to execute those ideas through copywriting. The class will write, edit and evaluate advertising copy, including print, radio, television, direct mail and promotional materials. Students work individually and in teams on assignments that involve both word and image.

Academic Career

Undergraduate

Liberal Arts

Yes

Credits

Minimum Units

4

Maximum Units

4

Academic Progress Units

4

Repeat For Credit

No

Components

Name

Lecture

Hours

4

Requisites

PRE - MCA 21000 AND 37500

Course Schedule