Advertising Copywriting
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Overview
Subject area
MCA
Catalog Number
36300
Course Title
Advertising Copywriting
Department(s)
Description
In this course, students learn how to generate ideas that help solve marketing problems and to execute those ideas through copywriting. The class will write, edit and evaluate advertising copy, including print, radio, television, direct mail and promotional materials. Students work individually and in teams on assignments that involve both word and image.
Academic Career
Undergraduate
Liberal Arts
Yes
Credits
Minimum Units
4
Maximum Units
4
Academic Progress Units
4
Repeat For Credit
No
Components
Name
Lecture
Hours
4
Requisites
PRE - MCA 21000 AND 37500