Marketing Research
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Overview
Subject area
MCA
Catalog Number
36000
Course Title
Marketing Research
Department(s)
Description
This course examines how to identify the necessary information to satisfy customers' needs and interests and make the marketing plan work. Students examine the role of marketing research in the advertising or public relations firm, different research designs, data collection procedures, sampling issues, data analysis techniques and how to write a research report.
Academic Career
Undergraduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
032866