Advertising and Public Relations Production

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Overview

Subject area

MCA

Catalog Number

21100

Course Title

Advertising and Public Relations Production

Description

In this course, students learn the art and science of preparing typography, graphic design, illustration and photography for printed documents used in the advertising and public relations professions. This is an essential skill for entry-level positions in this communications specialization. Students work on personal computers to learn the basic applications of electronic layout and design as a means of creating a cohesive visual message for an organization or business through documents and advertisements.

Academic Career

Undergraduate

Liberal Arts

Yes

Credits

Minimum Units

3

Maximum Units

3

Academic Progress Units

3

Repeat For Credit

No

Components

Name

Lecture

Hours

3

Requisites

018578

Course Schedule