Advertising and Public Relations Production
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Overview
Subject area
MCA
Catalog Number
21100
Course Title
Advertising and Public Relations Production
Department(s)
Description
In this course, students learn the art and science of preparing typography, graphic design, illustration and photography for printed documents used in the advertising and public relations professions. This is an essential skill for entry-level positions in this communications specialization. Students work on personal computers to learn the basic applications of electronic layout and design as a means of creating a cohesive visual message for an organization or business through documents and advertisements.
Academic Career
Undergraduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
018578