Introduction to Advertising
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Overview
Subject area
MCA
Catalog Number
21000
Course Title
Introduction to Advertising
Department(s)
Description
The fundamentals of the advertising industry. Students analyze advertising campaigns from a marketing viewpoint and evaluate media placement, audience, message and overall effectiveness of the visual and written components. Advertising strategies are explored and utilized as students develop an advertising campaign on an assigned topic.
Academic Career
Undergraduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3
Requisites
018561